Kinetik Typography Animation.
Put simply, kinetic typography means ‘moving text’. It’s an animation technique that pairs text with motion to convey ideas and evoke emotions in viewers.
There are many benefits to using kinetic typography in your video marketing strategy, especially if you want to future-proof your videos. According to a 2019 report by the World Advertising Research Centre, 72% of internet users will be mobile-only by 2025. And most sites automatically mute videos when accessed by smartphones. By using kinetic typography, you can get your message across even with the sound off.
Plus, we all know the internet is a noisy place. There are hundreds of hours of new videos being uploaded every minute, and you need people to pay attention to yours. Kinetic typography helps to increase engagement by demanding attention from viewers, as they need to read the words to follow along.
Kinetik Typography Art Examples
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.